Content marketing can be a wonderful way for authors to attract an audience to their books — but does this type of marketing make sense for you? You’re already creating content when you write your books, so why should you create even more content to promote them? And what content can you produce on a regular basis that your audience will actually care about?
EDITORIAL NOTES: For fiction authors, create illustrated editions of key moments in your books on YouTube — perhaps even in Shorts — and link them back in the description to your book marketing page for a chance at reeling in new readers from a wider pool of potential readers. For nonfiction authors, create illustrated instructional or educational YouTube videos covering key tips and tricks from your books, and remember again to link them back in the description to your book marketing page. Once your YouTube channel becomes eligible for monetization, get it monetized and have an e-commerce store ready to integrate with your YouTube channel — an e-commerce store filled to overflowing, of course, with your book listings.