15 Ways Book Marketers Use Social Media to Promote Preorders — BookBub 2026-09-02 admin Leave a comment 15 Ways Book Marketers Use Social Media When promoting a preorder to drive early sales of a book and build its visibility before launch, advertising the preorder using tools like BookBub Preorder Alerts or author newsletters is a great way to run highly targeted promotions reaching an author’s existing audience. But if you want to maximize exposure for a preorder, social media is a great channel for expanding your reach. Although it’s difficult to predict your results on social media platforms, they allow for many ways to get creative with your promotions and explore both soft-sell and hard-sell approaches.
