As an independent author writing for a niche market, finding and reaching new readers is one of my main goals. It also happens to be my highest hurdle. My marketing approach has always been to cast as wide a net as possible. Ignoring audiobook listeners and not investing in audiobooks is like leaving a gaping hole in your net. There may be plenty of fish in the sea, but — in my experience — no population of readers is as consistently engaged, invested, and passionate as audiobook listeners.
Here’s a link to my latest audiobook landing page. I used aWeber to create the signup form, which collects subscriber names and email addresses, and got the promo codes from Audible. The promo codes are for readers who are willing to write a review in exchange for a free copy, though anyone can use them until they run out.
The landing page is where all of the online advertisements and promotions point to. It’s a place I control, so that I can update the details in one place, if anything about the publication changes, without affecting any of the promotions that point to it.
Setting up landers and how they fit into your advertising campaigns is covered in the latter portion of Publish Your eBook!