A well-optimized author website is an important marketing tool that provides readers, publishing professionals, and the media vital information about you and your books, in a space that you own and control. But designing a good website can be overwhelming — and on top of writing and other marketing activities, remembering to update a website regularly can seem like a chore.
When you pick a platform to host and design your author website, make sure it’s intuitive and easy to update, optimized for mobile devices, and supports the content and features you need.
So what are the most important elements that every author website should include?
- Information about your books
- Your author bio
- A custom domain
- A way to build your mailing list
- A way to get in touch with you
*Author Websites by BookBub includes SSL and email marketing integration.
