Generative AI and large language models (LLMs) have developed rapidly in the last few years, and now represent one of…
A large, engaged email list is a valuable asset for any author. It’s an audience of readers that you control…
Book awards are not only a wonderful honor for an author or publisher, but for self-published and traditionally published books…
Display advertising can be an incredibly effective way to reach new readers and sell more books. But you only have…
Obviously, today’s author websites must provide a great experience for both mobile and desktop visitors. To provide some inspiration and…
A well-optimized author website is an important marketing tool that provides readers, publishing professionals, and the media vital information about…
Five years and lots of testing, learning, and pivoting later, direct sales is still my favorite business model. Thanks to…
Whether you’re looking to grow your author platform, fine-tune your advertising campaigns, try new marketing strategies, or make the most…
You’ve written a book and now you needed a marketing plan. Launching books is like making first impressions: You only…
Now that I’ve been using Canva for about a decade, I teach other authors how to use the tool on…
