Your author newsletter is a crucial tool for building a strong, direct connection with readers, even before your first book is out. But it’s a good idea to think strategically about encouraging readers to sign up. When we get so many emails already, many of us ask ourselves: What’s in it for me?
EDITORIAL NOTE: AWeber‘s Subscriber Automations help you automate subscription incentives that are offered every time someone clicks into one of your ads or lead generators. Usually this takes the form of a digital freebie such as a mind map image or short ebook in PDF. Upload the freebie to aWeber, link to it in your subscription automation and the automation takes over once you activate it, running 24/7. Here’s an example. At this landing page, you can either just Register on the website for WordPress notifications of new blog posts, etc., or you can Subscribe via aWeber to the newsletter and for access to the freebie. Even if you just Register, you can still change your mind at the last minute and check the box to also Subscribe.
