Search Is Changing. Here’s How Authors Can Benefit — BookBub

If you’ve used Google or other search engines lately, you’ve probably noticed that the results, and the way books and authors appear in them, are changing. Searches no longer return just a long list of links — they include rich data, FAQs, AI summaries, and other new answer formats.

These changes are both a challenge and an opportunity — authors who adapt and earn placement in the new, richer results stand to sell more books and grow their audience. Meanwhile, authors who don’t adjust could see declines in their search-driven traffic and sales.

What do you need to do to make sure you benefit from these changes?

This article aims to answer that question by looking at the key ways search is changing, and the steps you can take to prepare.