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	<title>Marketing Strategy Archives &#8226; ePubGuru.com</title>
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	<title>Marketing Strategy Archives &#8226; ePubGuru.com</title>
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		<title>5 Things You Need to Include on Your Author Website &#8212; BookBub</title>
		<link>https://www.epubguru.com/5-things-you-need-to-include-on-your-author-website-bookbub/</link>
					<comments>https://www.epubguru.com/5-things-you-need-to-include-on-your-author-website-bookbub/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 27 Apr 2025 01:59:27 +0000</pubDate>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Broad Marketing]]></category>
		<category><![CDATA[digital publishing]]></category>
		<category><![CDATA[ebook marketing]]></category>
		<category><![CDATA[ebook promotion]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Wide Marketing]]></category>
		<category><![CDATA[Worldwide Marketing]]></category>
		<guid isPermaLink="false">https://www.epubguru.com/?p=1269</guid>

					<description><![CDATA[<p>A well-optimized author website is an important marketing tool that provides readers, publishing professionals, and the media vital information about&#8230;</p>
<p>The post <a href="https://www.epubguru.com/5-things-you-need-to-include-on-your-author-website-bookbub/">5 Things You Need to Include on Your Author Website &#8212; BookBub</a> appeared first on <a href="https://www.epubguru.com">ePubGuru.com</a>.</p>
]]></description>
										<content:encoded><![CDATA[<figure style="width: 750px" class="wp-caption alignnone"><a href="https://insights.bookbub.com/author-websites-missing-crucial-elements" target="_blank"><img fetchpriority="high" decoding="async" src="https://www.epubguru.com/wp-content/uploads/2025/10/2bdc02f23303fa55fbf90160ee7a0a4b.things-you-need-on-author-website.avif" width="750" height="394" alt="5 Things You Need to Include on Your Author Website" class="size-large" /></a><figcaption class="wp-caption-text">5 Things You Need to Include on Your Author Website</figcaption></figure>
<p><a href="https://insights.bookbub.com/author-websites-missing-crucial-elements" target="_blank"><strong>A well-optimized author website</strong></a> is an important marketing tool that provides readers, publishing professionals, and the media vital information about you and your books, in a space that you own and control. But designing a good website can be overwhelming — and on top of writing and other marketing activities, remembering to update a website regularly can seem like a chore.</p>
<p>When you pick a platform to host and design your author website, make sure it’s intuitive and easy to update, optimized for mobile devices, and supports the content and features you need.</p>
<p>So what are the most important elements that every author website should include?</p>
<ul>
<li>Information about your books</li>
<ul>
<li><a href="https://www.epubguru.com/bookshelf" target="_blank">Example on this site</a></li>
</ul>
<li>Your author bio</li>
<ul>
<li><a href="https://www.epubguru.com/about" target="_blank">Example on this site</a></li>
</ul>
<li>A custom domain</li>
<ul>
<li><a href="https://www.epubguru.com" target="_blank">Root domain of this site</a></li>
<li><a href="https://author.epubguru.com" target="_blank"><i>Author Websites*</i> subdomain of this site</a></li>
</ul>
<li>A way to build your mailing list</li>
<ul>
<li><a href="https://www.epubguru.com/wp-login.php?action=register" target="_blank">WordPress registration on this site</a></li>
<li><a href="http://goyrownway.aweber.com" target="_blank">aWeber integration</a></li>
</ul>
<li>A way to get in touch with you</li>
<ul>
<li><a href="https://www.epubguru.com/contact" target="_blank">Example on this site</a></li>
</ul>
</ul>
<p>*<a href="https://authorwebsites.bookbub.com/?source=1225_45" target="_blank">Author Websites</a> by BookBub includes SSL and email marketing integration.</p>
<p><a href="https://www.epubguru.com/bookshelf/" target="_blank"><strong>BookShelf</strong></a><br />
<br />
<a href="https://www.epubguru.com/wp-login.php?action=register" target="_blank">Register</a> for free advice and updates.</a></p>
<p>The post <a href="https://www.epubguru.com/5-things-you-need-to-include-on-your-author-website-bookbub/">5 Things You Need to Include on Your Author Website &#8212; BookBub</a> appeared first on <a href="https://www.epubguru.com">ePubGuru.com</a>.</p>
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			</item>
		<item>
		<title>10 Tips for Growing a Wide Global Audience of Readers — BookBub</title>
		<link>https://www.epubguru.com/10-tips-for-growing-a-wide-global-audience-of-readers-bookbub/</link>
					<comments>https://www.epubguru.com/10-tips-for-growing-a-wide-global-audience-of-readers-bookbub/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 26 Apr 2024 08:48:27 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[Broad Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Wide Marketing]]></category>
		<category><![CDATA[Worldwide Marketing]]></category>
		<guid isPermaLink="false">https://www.epubguru.com/?p=1059</guid>

					<description><![CDATA[<p>Sales lagging? Advertising budget running low? Go wide. Worldwide! Dare the whole world to ignore you. Someone, somewhere, who needs&#8230;</p>
<p>The post <a href="https://www.epubguru.com/10-tips-for-growing-a-wide-global-audience-of-readers-bookbub/">10 Tips for Growing a Wide Global Audience of Readers — BookBub</a> appeared first on <a href="https://www.epubguru.com">ePubGuru.com</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><a href="//insights.bookbub.com/tips-growing-wide-global-audience”" target="“_blank”" rel="noopener"><figure id="attachment_1060" aria-describedby="caption-attachment-1060" style="width: 750px" class="wp-caption alignnone"><img decoding="async" src="https://www.epubguru.com/wp-content/uploads/2024/04/IMG_0524.webp" alt="Publish Wide" width="750" height="394" class="size-full wp-image-1060" srcset="https://www.epubguru.com/wp-content/uploads/2024/04/IMG_0524.webp 750w, https://www.epubguru.com/wp-content/uploads/2024/04/IMG_0524-300x158.webp 300w" sizes="(max-width: 750px) 100vw, 750px" /><figcaption id="caption-attachment-1060" class="wp-caption-text">Sales Lagging? Publish Wide!</figcaption></figure></a><br />
<a href="//insights.bookbub.com/tips-growing-wide-global-audience”" target="“_blank”" rel="noopener"></p>
<p>Sales lagging? Advertising budget running low? Go wide. Worldwide! Dare the whole world to ignore you. Someone, somewhere, who needs what you’re offering, is going to find it. I need to do this!</p>
<p>It’s one thing to decide to self-publish “wide” across retail and library platforms, versus being exclusive to a single retailer. It’s quite another to adopt a mindset that can help you grow a larger base of readers.</p>
<p></a><br />
<a href="https://www.epubguru.com/bookshelf/" target="_blank"><strong>BookShelf</strong></a><br />
<br />
<a href="https://www.epubguru.com/wp-login.php?action=register" target="_blank">Register</a> for free advice and updates.</a></p>
<p>The post <a href="https://www.epubguru.com/10-tips-for-growing-a-wide-global-audience-of-readers-bookbub/">10 Tips for Growing a Wide Global Audience of Readers — BookBub</a> appeared first on <a href="https://www.epubguru.com">ePubGuru.com</a>.</p>
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